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CONTENT MARKETING

Content marketing, in its many forms, is among the most effective means of communication for leading brands to demonstrate their thought leadership, expertise, product value, and advocacy efforts towards very targeted markets. In alignment with Library Journals’ editorial mission, the core strength of our content marketing opportunities is the positioning of your brand’s message among the long-held subject matter expertise of Library Journal, School Library Journal, and The Horn Book, Inc.—trusted voices helping librarians, teachers, parents and others to better serve readers’ appetite for lifelong learning and enjoyment.

CUSTOM CONTENT

Leverage the expertise of our creatives, writers, producers, and researchers. From concept to creation, and publishing to promotion, custom content programs provide high-profile marketing opportunities to engage and influence a powerful community of librarians, educators, and publishers through a variety of channels—aligning leading brands with critical topics and ideas currently shifting the library and information landscapes.

BRANDED CONTENT

Draw more engaged audiences and increase your brand recognition. Our branded content opportunities position your existing content natively among our brand’s trusted products and distribution channels.

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